With less frequency but still one of the most iconic trends that shifted from digital to the "analogic" world: color gradients are what characterize NUID. The brand is all about cosmetics for women from 18 to 27 years old/u00a0extracted from nature. Their products are skin-care and makeup. They want a simple branding logo, a little feminine along with modernity. So, NUID asked/u00a0The Hidden Phantom/u00a0to design its visual identity and stationary display./u00a0

Design

A simple text logo represents the modernity of display and printing, the letter N in italics along with the lightweight color set creates a feminineness. The whole brand is designed in a minimalist style, focusing on the core things to convey: feminine and modern. Designers nailed the project with stunning visuals and textures that appear in every piece of work they did with tons of sensibility to achieve balance./u00a0Plus, they came up with a super warm and aesthetic color palette that it's worth saving for future inspiration./u00a0