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Nike Air Max Kids cover image

ManvsMachine

May 13, 2022

Mindsparkle Mag

Nike Air Max Kids

The Bubbleverse

Nike approached ManvsMachine to bring Kidvision to the world of Air Max, as well as, introduce their first kids-only air innovation, The Air Max Motif.

ManvsMachine worked closely with Nike to expand their Kidvision brand system and develop an array of Air Max-inspired assets such as a bubble typeface, a graphic library, and an array of aerated characters. The brand system celebrates both the innovation of Air Max as well as sparking kids’ imagination and illustrating a light approach to life when wearing these shoes — fun with a healthy dose of surrealism.

Additional credits Design, Direction & Animation: ManvsMachine Photography: Fumi Homma

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