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The Made Shop
November 15, 2022
Mindsparkle Mag
Moxie is an uncommon new coffee venture bringing a bold yet sophisticated independent coffee experience to Arizona. The Made Shop created a minimal and memorable visual identity that finds beauty in the broken. The brand takes inspiration from the Japanese idea of wabi-sabi a worldview that appreciates beauty that is transient, imperfect, and broken. The icon is at once bold and broken. The icon is surrounded by a warm minimalism that shows strength paradoxically through restraint and vulnerability.
Creator: The Made Shop
