.Oddity Studio, Rosalie Chan & Alan Wong designed &More by Sheraton./u00a0Together with Sheraton we/u00a0celebrate/u00a0gathering and high energy of togetherness at the brand new communal lobby space &More. You will say:/u00a0/u201cAlice/u00a0and Mike/u201d, or /u201cJack, Susan, Angela and Chris/u201d when you talk about community./u00a0There is always an /u201c&/u201d that becomes a symbol of the space.

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At &More you can find anything you need and more./u00a0Great coffee & fresh juice/u00a0& pastries at the morning and craft beer & wines & snacks later the day. It is dynamic through the day and perfect for any occasion from Sunday market event to casual meetings with friends or/u00a0occasional workspace. That/u2019s why we call it &More./u00a0

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Brand identity is based on an unlimited play of words that forms/u00a0the mood from morning to evening, from work to fun, from caffe to bar./u00a0The sequence always ends with &More./u00a0

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As the space is to be activated at more that 400 locations around the world we keep the identity variable with different & symbols and with rules around use of Sheraton brand colour palette. This way &More New York and &More Shanghai will keep their own authenticity./u00a0/u00a0

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.Oddity took charge for/u00a0Name & Branding & Guidelines & Application & More.