Do you frequently play with the wrapping paper or the used napkin after eating candy or having a coffee? We certainly do this, especially with the double-wrapped sweets to create different things or just fold them in a tight, perfect square shape with the logo centered. Today, we're showcasing a project that features paper as well, but in a fancier and colorful way here to you, Mohawk /u2014 Paper With a Plan by/u00a0Hybrid Design./u00a0

For Mohawk/u2019s product portfolio relaunch, designers worked alongside the Mohawk team to brainstorm, plan and design a visual system that would re-center the paper experience around the user. Thus, they created five new collections that combine papers across grades around distinct purposes. Each printed piece helps communicate through design and process. For color palette chosen for every item is fascinating, and when put together, they all match perfectly too!

All in all, we're excited about Mohawk's/u00a0 360-degree campaign to create a more accessible point paper specifying, as it doesn't matter your experience level. Also, we love its freshness and varied styles, always with a modern imprint ahead./u00a0

Additional credits Executive Creative Direction: Dora Drimalas Creative Direction: Caleb Kozlowski Art Direction: Olivia Ward Design: Carl-Hampus Vallin, David Weber