Fun and colourful brand identity designed by AHOY for Mindspace, an organization offering free services to help youth and families dealing with mental health issues.

AHOY created a vibrant brand identity that speaks to young people in many different tones. The logo is a focal point of the brand, combining an /u2018M/u2019 with a thought bubble, enforced by repetition and given life in campaign work when /u2018thoughts/u2019 are applied.

Colour is incredibly emotive. It quickly became apparent that there was not one single colour palette that could summarize all of the thoughts and feelings of a generation of young people. A palette of 28 colours split between pastels, brights and darks underpin the identity. When combined there are nearly 400 combinations, spanning a massive spectrum of moods.