M/u00e5ngata P/u00e2tisserie launched as a luxury bakery in Saigon, serving high quality, well-designed cakes with a high-tea concept./u00a0M /u2014 N Associates/u00a0worked to create a unique, strong and sustainable/u00a0visual identity system for the packaging and other brand materials. M/u00e5ngata's meaning in Swedish is uniquely romantic, making reference to the glimmering, road-like reflection that the moon creates on the night sea./u00a0M /u2014 N Associates sought to bring this meaning into the brandmark. The colour palette of black and/u00a0gold/u00a0imitates the atmosphere of the dark sea, giving the brand a mysterious, luxury touch.

The branding's visual system and geometric pattern design was inspired by the contemporary art of plating which makes use of various types of geometric cutters and molds.