Maisonette/u00a0is a children/u2019s e-tailer offering a curated selection of the best children/u2019s brands on the market. Founded by Vogue alumni Sylvana Durrett and Luisana Mendoza Roccia, the website stocks hundreds of brands /u2013 from cult, international and up-and-coming labels /u2013 in one convenient, stylish online home./u00a0Lotta Nieminen/u00a0worked behind Maisonette's visual identity./u00a0

As a high-end destination for all things children, the visual identity explores the playful point of view of a child juxtaposed with grown-up sophistication. A colorful doodle pattern is a hero in a joyful visual identity elevated with gold foil and a vibrant blue throughout implementations. The symbol /u2013 a nod to the definition of maisonette (little house) and its initial M /u2013 can be paired with the logotype or detached to work as a secondary logo or avatar.

Additional credits Web development: Praesens Campaign photography: Victoria Will