Born & Bred created a brand identity and launch campaign for Lumanu that showcase how the brand/u2019s business tools give creators the freedom to do more of what lights them up.

Lumanu made it easy, collaborative, and fun for creators to do business. Born & Bred helped them establish that vision with brand strategy, visual identity, and verbal identity. These foundations were grounded in the idea that when creators do what lights them up, the world becomes a better place.

Then we helped bring the Lumanu brand to life through a comprehensive launch campaign/u2014including out-of-home billboards and social media/u2014and an innovative website design and UI. Featuring a collage aesthetic that incorporated elements of surrealism, we developed distinctive worlds for creators/u2014from graphic designers and influencers to podcasters and gamers/u2014to inhabit. This concept emphasized how the brand understands creators and how creators are shaping the future.