Be the energy you want to attract. Lost Saints is a vegan artisanal candles brand based in California, USA./u00a0

The client initially contacted us for a lifting of the graphic system as even though their previous packaging was visually attractive, it lacked a functioning graphic system that helped it to differentiate one product from another. However, in the end, Magno's creative team decided to go ahead with a complete redesign of the brand, starting with the format of the box where they added a closing fixture that not only helped give the packing a stronger link to the candles and the wicks but also created an intriguing unboxing experience./u00a0

Graphically, the Magno team decided to assign a color to each aroma in order to make it easier to differentiate one product from another. They also created a unique logotype that transmits elegance and regency, fitting for the name of the brand. As an additional detail, they created a graphic where the isotype is radiated by 45 aureole lines that not only represent the light that emanates from the flame but also the total number of hours that each candle lasts when lit./u00a0

Additional credits Photos: Maranta Studio and Sumiko Miura Print House: Aizea Gr/u00e1fica.

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