Fun and vibrant rebrand and filmography for Lensway, by Snask in Sweden.

Founded in 2000 Lensway has grown to be/u00a0one of/u00a0Europe/u2019s largest retailer for lenses and eye-wear. During the quick growth, the brand quickly lost its direction and the company found itself with a great customer base but with low loyalty. The problem was that the brand lacked a personality and a tone of voice./u00a0Snask got the assignment to modernize Lensway and create a brand that had it/u2019s own unique style as well as feel to it.

Snask knew that the brand was in big need of a visual remake. Everything except/u00a0the logo was up for grabs and they focused a lot on eyes in iconography and patterns and chose/u00a0a typography/u00a0that was versatile, playful/u00a0and unique yet easy to read. The studio/u00a0decided to intensify the brands red color and also add an equally strong blue together with a lighter peach pink. Along the identity,/u00a0a lot of photos and films for SoMe, other online/u00a0media and TV were created.