Kudos is an innovative team of MIT engineers (and moms) devoted to diapering the world differently. Their collection of disposable diapers is packaged in and made from sustainable materials like tree pulp and sugarcane, lined with 100% clean cotton, kind to diaper rash-prone skin, and virtually leak-free. Plus, they asked/u00a0SDCO Partners/u00a0to design their visual identity./u00a0

Themed systems of custom, hand-drawn illustrations, and iconography /u2014 including sign language, music, math, elephants, space, and geometric shapes /u2014 capture both caregivers/u2019 and babies/u2019 attention and are intentionally designed to complement babies/u2019 cognitive development stage./u00a0

Kudos' sustainable packaging system: recyclable diaper caddy, belly band, shipping box, printed insert, playful stickers, and single-diaper /u201cto-go/u201d clutch stay true to the brand/u2019s authentic, playful, and quirky spirit /u2014 and elevate the aesthetic and sustainability with a fresh, ownable design./u00a0