King & Collins is the premier destination for those seeking a new kind of practice, with the history and experience of a well-established law firm. So, they asked/u00a0Pop & Pac Studio/u00a0to design and materialize a stunning concept for them./u00a0

The objective was to create a brand identity representative of power, authority, and reputation./u00a0Designers get to know King & Collins, whose only services high net wealth families and individuals. Consequently, it presents the opportunity to elevate the firm's perception through intelligent design and exquisite execution and finishing./u00a0

The Outcome: The perfect name for a high-powered and well-credentialed law firm. So perfectly named, as HQ sits at the corner of these two streets in Melbourne/u2019s CBD, and Alex King & Nancy Collins are the two principals. This duality and convergence set the tone for their brand identity. The overall feel captures the quiet confidence every client feels through their engagement with King & Collins.

Additional credits Art Direction, Branding, Collateral, Graphic Design and Creative Strategy by Pop & Pac Printing by Hungry Workshop Collateral Photography by Foliolio