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Sandard Black
January 24, 2019
Mindsparkle Mag
Standard Black worked on Irving Farm/u2019s previous packaging, so when the company sought a 2018 NYC-centric rebrand as Irving Farm New York, they were attuned to the brand/u2019s core concept and identity. To emphasize the company/u2019s proud NYC heritage, they chose a deep green hue that evokes the tone found on New York City/u2019s park railings and subway stations. For logo and typeface, Standard Black chose a strong and elegant look that reflects the contemporary city.
Creator: Sandard Black
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