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Irving Farm New York Identity cover image

Sandard Black

January 24, 2019

Mindsparkle Mag

Irving Farm New York Identity

Standard Black worked on Irving Farm’s previous packaging, so when the company sought a 2018 NYC-centric rebrand as Irving Farm New York, they were attuned to the brand’s core concept and identity. To emphasize the company’s proud NYC heritage, they chose a deep green hue that evokes the tone found on New York City’s park railings and subway stations. For logo and typeface, Standard Black chose a strong and elegant look that reflects the contemporary city.

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