Marina Veziko designed Henua Organics - a brand that offers a premium skincare line consisting of products that only contain certified organic ingredients rooted in the essence of Nordic simplicity.

The objective was to create a brand identity that stands out from the typical visuals associated with organic skincare brands. The natural cosmetics market is growing rapidly but there are still only a few luxury brands in the category. Henua invites users of traditional luxury brands to switch to natural and sustainable skincare and aims to be the new /u201cChanel/u201d of organic cosmetics.

/u2018Henua/u2019 is a Finnish word, meaning the exclusive feeling of being in total harmony with yourself and the surrounding world /u2013 the most luxurious of all feelings. We created a packaging concept to support this idea of fleeting sensations of inner comfort. Each product has its own /u2018Henua moment/u2019 which is loosely linked to the product/u2019s function. The brand photography also depicts these peaceful scenarios in a modern woman/u2019s hectic life.

Minimalist black and white aesthetics combined with frosted glass bottles, wooden caps and matt finish labels aim for a sophisticated premium feel. The luxurious yet sustainable packaging subsides unsustainable foam molds with a custom fitted cutout that keeps the product firmly in place. The package is made of just one uniform piece of cardboard, creating a seamless unboxing experience.