The conceptualization of the brand name was part of the project. With this, we sought to present a proudly Mexican identity through a relaxed and fun tone. The name is a combination of words: good, from the English that we all know, and moots from the Mayan meaning root or origin. In one sentence it would be read as /u201cgood roots or good origins/u201d./u00a0Mamba Studio/u00ae/u00a0refers to the roots where peanuts grow, and the pre-Hispanic origin of peanuts as a superfood, and how we bring those concepts to a contemporary market.

Good Moots' graphic identity is based on bright colors full of energy combined with a gold-tone pattern inspired by the same shell that protects peanuts. Its design concept was to transfer the idea of this same natural wrapper from the shell to the packaging, creating a label that wraps the product with a playful touch and an unperfect feel. The label is paper-made with very little glue, so when you peel it off, you can reuse the container with any other product without a difficult-to-remove glue paste./u00a0Plus, the typography is simple and discreet, while the auxiliary graphics have gestures that remind us of Mayan inscriptions.

Good Moots has resulted in a design system ready to grow in flavors, formats, and sizes. The creative team can/u2019t wait to see what/u2019s next for future stages.