Beautiful and quirky campaign done/u00a0for/u00a0G/u00f6teborgstryckeriet by/u00a0Lundgren+Lindqvist, a design studio based in Sweden.

One of the new packaging services that G/u00f6teborgstryckeriet can provide is Rigid Boxes. "Rigid Boxes are the perfect packaging for products that deserve a unique form of presentation. They reveal a stylish exterior completely devoid of any glued edges or other lackluster details. Instead, all corners join seamlessly together at/u00a090/u00a0degrees." (from/u00a0gbgt.se)

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The new service was announced through a campaign, which was rolled out at Guld/u00e4ggsgalan (The Golden Egg, advertising awards) in Stockholm, and across a range of applications including a printed catalog, popcorn packaging for events and on billboard/u00a0LED-screens in Gothenburg. It also featured a campaign section on the/u00a0GBGT website.

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Lundgren+Lindqvist art directed and shot the campaign together with photographer Carl Ander. The campaign built on top one of G/u00f6teborgstryckeriets earlier campaigns; the Chameleon Cabin /u2013 a house built entirely out of paper. For this campaign, the studio brought in three live chameleons and a cricket, which we allowed to interact with a landscape consisting of Rigid Boxes of various sizes and forms.