Can design save the world? It/u2019s a question/u00a0How&How/u00a0are often asked, and their answer is often sniffed at. Believe what you like, they say/u2014because they believe, yes. Yes, it can. Creativity and brand-building are some of the most powerful tools we have at our disposal./u00a0

/u201cBrands are like people/u201d, explains How&How creative director Cat How. /u201cGood ones stick in your head. You remember what they look like, how they talk, and what they/u2019re doing to help fight the climate emergency. If you like someone, chances are you/u2019ll invest in them. Suddenly they now have what they need to make their climate-saving dream a reality./u201d/u00a0

And design has enabled this.

That/u2019s why Cat and her husband and co-founder Rog How set up/u00a0GetSet./u00a0This year the studio will contribute /u00a3200,000 (/u20ac240,000 or $272,000) of agency budget to helping four climate-tech startups launch their businesses initiatives. Each with their go-to-market Brand and Pitch Deck, ready to wow investors./u00a0

How&How will create four /u2018sticky/u2019 Brands, with super-slick Proposals of why they need investor money to make this all matter. Or as Cat How calls them, /u201cfour beautiful, articulate ambassadors for change/u201d./u00a0Every quarter How&How will choose one climate-tech startup to take on a four-week intensive branding program, where they/u2019ll create a Brand and Pitch Deck worth /u00a350,000 (/u20ac60,000 or $70,000) together, for free. GetSet was an evolution of How&How/u2019s popular BeHalf initiative /u2013 self-funded studio projects that the team took spun up on behalf of the Planet. /u201cWe saw Mother Earth as our client,/u201d explains Cat How. /u201cWe felt she needed her design team to help her visually and verbally communicate and articulate urgent messages about ocean pollution and dangerous microplastics. That/u2019s how BeHalf was born./u201d

As the BeHalf projects /u2013 such as/u00a0Deadly Dust, their collaboration with award-winning Tyre Collective /u2013 started to take off, Cat and Rog How decided to make things more official. Three months in the making, and now with a proper application process, interviews, and workshop sessions, GetSet has arrived./u00a0/u00a0

Ready to save the world? On your marks, getset /u2026 go!

*Climate-Tech: technological solutions that mitigate the impacts of climate change and build resilient communities./u00a0