Folklor Co. is a cultural heritage company and shop inspired by the stories behind traditional Mexican culture and indigenous textile art. The company creates a range of handmade, high-quality pieces ranging from fashionable bags to homeware./u00a0

Design studio, Futura, created an elegantly minimal brand identity that pays homage to the craft of local artisans, while having a modern aesthetic that conveys looking ahead to future generations in search of new stories.

The detail in the packaging is a testament to /u200bthe /u200bhard work ethic of every home, and each piece in the collection/u200b is seen to carry a story of its own.

The branding sets out to communicate the link between Mexican heritage and /u200bdaily modern life to convey the brand/u2019s desire to serve the future and pass on the legacy of indigenous culture.