FAESAL, a private counselling service, commissioned design studio SPGD to design their corporate brand identity. SPGD created a simple solution using distinctive typography and a minimal colour palette. The animated logo comes to life on the digital platform where the letters are used as navigation for the menu. Once the/u00a0user decides where to navigate, the letters become unjumbled - drawing reference from the idea of counselling and bringing the mind back into clarity/focus.
Creator: SPGD






