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Faesal Corporate Design cover image

SPGD

December 29, 2017

Mindsparkle Mag

Faesal Corporate Design

FAESAL, a private counselling service, commissioned design studio SPGD to design their corporate brand identity. SPGD created a simple solution using distinctive typography and a minimal colour palette. The animated logo comes to life on the digital platform where the letters are used as navigation for the menu. Once the/u00a0user decides where to navigate, the letters become unjumbled - drawing reference from the idea of counselling and bringing the mind back into clarity/focus.

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