Chef Matt Hyland’s contemporary ode to Detroit-style pizza and arguably one of the best double-stacked cheeseburgers in America approached Saint-Urbain who were tasked evolving their existing brand. The new playful branding for "Emmy Squared Pizza" is combining simple fun illustrations with a mostly dark green color palette and playful typography. Throughout the creative journey they explored various pizza characters, they also stumbled upon a few new ones, including drunk burgers, happy eggs, and more.
Creator: Saint-Urbain