ELIMS is an oral care brand by dentists developing science-backed products with the mission to help the planet by selling sustainable products while partnering with non-profits and social impact organizations. The brand asked/u00a0Anagrama Studio/u00a0to design its visual identity./u00a0

The objective was to design an attractive brand that conveys friendly and professional communication through the brand's product benefits: minimal and beautiful design, product efficiency, and sustainability./u00a0

Anagrama team designed a minimal brand system and a fun isotype accompanied by a color palette.ELIMS' solution facilitates brand growth into diverse products and audiences. They also designed and developed an e-commerce website within the brand's design system that grants the user a homogeneous experience from their purchase to the product's unboxing.