A cutting-edge lifestyle brand that cuts through in a crowded category. Delete is a ready-to-drink alcoholic beverage dominating the 18-28 year old demographic in New Zealand. South created an iconic brand that is loud, memorable, and accessible. Delete promotes a relaxed and fun experience for everyone who interacts with the brand. They embody a culture of fun and excitement — always with a healthy dose of humor and self-awareness.
Creator: South