In early 2016, the Ladyssenyadora graphic design studio was commissioned by the Vallformosa winery to produce the labels for its new Cultivare wine. It was a small print run by a new and high-end product that wanted to position the winery (and more specifically its brand of still wines Dom/u00e9nech.Vidal) within the world of culture. They soon realized that Cultivare (which etymologically is the Latin root of culture) had to be much more than a bottle of wine. With the freedom of their clients they began to devise a plan to make this wine a total work of art that crossed all the boundaries of the conventional design of a wine label. The project was devised as a dance show on a tatami of blank wine labels. From the ceiling, a shower of paint (yellow in the case of white wine, red by the red) made the/u00a0papers wet while/u00a0the artists danced on it using/u00a0their movement, splashing and marking each of the labels. The show was repeated up to 6 times to obtain the 4,674 labels needed to dress Dom/u00e9nech.Vidal wines. Only the winery team, the artists and a very small group of bloggers and journalists could witness that moment now turned into wine.