'Comedy Feast is a new roaming family festival combining three of life/u2019s greatest pleasures /u2014 food, drink and laughter. For the launch of the pilot experience at Lincolnshire Castle, Only were commissioned to create a simple brand identity that would inspire audiences to engage with the experience. Over time, the identity would need to flex to accommodate new locations spanning the length and breadth of the UK.

The brand employs a simple graphic line to invoke the spirit of comedy, playfully interacting with photography and type as it moves between locations. Across print and digital, a stripped back colour palette builds familiarity as the festival works to establish itself. The brand/u2019s tone of voice promotes a warm and mischievous character in support of the event/u2019s eclectic offering for adults and families.'