New branding project by SDCO Partners. Color Camp creates high-quality, customizable press-on gel nails, each set made to order by talented Los Angeles nail artists. Blending beauty, design, and technology with a laser focus on health, Color Camp inspires and empowers individual style and creative expression.

A focus on its direct-to-consumer online business sparked the company/u2019s desire to elevate and evolve its brand identity, packaging, and website.

The brand design, packaging, and website embody the brand/u2019s authentic, artistic, bold, and whimsical roots./u00a0A collection of branded shapes, icons, and hand-drawn illustrations bring the brand/u2019s whimsical spirit to life.

Art and photography direction showcase the brand/u2019s fresh, playful approach to style /u2014 and the ease of using the product. Warmly lit, simply styled, intimately composed imagery and video of the nails solo, on models, and within larger lifestyle scenes create a joyful, inspiring energy that/u2019s inclusive and expressive.

Packaging includes a try-at-home kit that arrives in an eco-friendly padded mailer. The kit effortlessly guides customers through the measuring process to ensure their final product is the best possible fit.