Beautiful branding for the Broadgate neighbourhood, designed by dn&co, a brand design firm from London.

The dynamic identity reflects Broadgate/u2019s unique status as a wholly-pedestrianised neighbourhood /u2014 a place that/u00a0energizes people by/u00a0connecting, empowering and surprising them. Taking inspiration from the life and/u00a0forms of its public/u00a0spaces, the brand is always in motion. The generative /u2018kinetic B/u2019 is endlessly expressive, changing shape and scale with a/u00a0colour palette of interchangeable pairings of bright and dark tones. The result is/u00a0a consumer-oriented, contemporary identity.

In use, the /u2018kinetic B/u2019 can be whole or cropped, filled or outlined, graphic or textural /u2014 it becomes an edge to cross, a line to follow, or a window into the moving world of Broadgate with its food, events and arts programme. dn&co made/u00a0a user-friendly/u00a0tool to manipulate the /u2018B/u2019 and/u00a0generate endless variations for static and animated applications. This allows the identity to adapt in expression /u2014 from posters to brochures /u2014 while staying coherently Broadgate.