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Yuliana – Noote & Netoo
February 27, 2018
Mindsparkle Mag
As Arteza moves toward becoming an online marketplace for shoes and leather goods, it needed a new look that would appeal to a young market, particularly women.
Arteza’s unique sole pattern was the main inspiration for the branding element. Yuliana of Noote & Netoo translated this into a visual system that helps differentiate the diverse collection of shoes. Packaging such as boxes, bags, and tags were designed to be cost-efficient and functional, yet still playful and appealing.
Creator: Yuliana – Noote & Netoo
