Alpha Drive is a forward-thinking car-leasing business/u00a0that caters to the middle and upper tier of the car rental market./u00a0The company/u00a0prides itself on delivering premium car models and impeccable service at affordable prices./u00a0Copper was chosen to be the primary colour of Alpha Drive, as it represents both luxury and accessibility. In addition, dynamism and adaptability were taken into consideration when choosing the tone of copper./u00a0Using the merger of the alphabets A and V, the logo is designed as a forward-moving arrow to represent the tagline, /u201cWe Drive You Forward/u201d./u00a0The supporting tagline /u2013 /u201cYour Life, Your/u00a0Drive/u201d reflects how the business model revolves/u00a0around a carefully curated lifestyle for their customers.