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Shoni 2022 cover image

Baillat Studio

November 02, 2022

Mindsparkle Mag

Shoni 2022

For its second year, Marche Shoni, a festival celebrating the culture of the Shaughnessy Village neighbourhood, enlisted Baillat Studio to continue developing its visual identity. This year's 2022 theme continued the idea of ​​bringing people together through a modular illustrative system.

The illustrations were created with circular building blocks that come together to create type and visuals that express the light-hearted, bubbly and fun nature of the market.

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