Knoed Creative designed the beautifully delicate brand identity and packaging design for Seed to Serum, an online curator of plant-based skincare products. Seed to Serum approached Knoed in search of a complete brand refresh that gives them a modern aesthetic with a unique and approachable vibe. ‘The visual identity was inspired by rose quartz for its color, irregular shapes and healing properties, minerals – because our skin needs them, and gold leaf you’d find on a traditional apothecary window. The result is an uplifting, modern and fun brand that uses handmade watercolor textures and a mixed use of graphic patterns. Custom mailer boxes were designed along with a premium gift box, crystal-shaped business cards and a newly rethemed website’.