Mindsparkle*

MSM Logo Menu
Search Icon add user user
Paleet visual identity cover image

Neue Design Studio

June 09, 2016

Mindsparkle Mag

Bookmark/save button

Paleet visual identity

Paleet has a prime location on Oslo/u2019s main street Karl Johan.The ambition was to create a destination for fashion and lifestyle as Oslo has never seen before. Neue Design Studio developed the branding strategy, visual identity, photo and art direction, website and launch campaign. The new Paleet is an unconventional and inspiring venue. The studio developed a visual universe and a logo with several functions /u2013 as a traditional emblem, a striking and dynamic brand element and a symbol of the new Paleet experience. The identity is meant to express Paleet/u2019s warm and vital personality. Its duality /u2013 elegance vs rebellion, absurdity vs beauty, prudence vs boisterousness, shows a human dimension. The studio also added a touch of Scandinavian simplicity and continental elegance.

Creator: Neue Design Studio

ad advertising art award bag beautiful beauty best blue brand branding circle clean color colors corporate design designer direction fashion graphic identity inspiration inspirational inspire logo logotype mindsparkle mindsparklemag minimal modern neue nice norway norweige oslo pastel photography photoshoot products round logo scandinavian shop simple store strategy Studio tones trend type typography visual webdesign www.mindsparklemag.com
Related
Previous Arrow Next Arrow
Two white coffee bags with bold black text and a lavender label on a gray surface.
ALTO ROASTERS Coffee Brand Identity & Pa... Goto Arrow
brand identity branding packaging playful
Hand holding a red drink, piano with cat, and text about "Powder Room" cocktail lounge.
Powder Room fine dining Goto Arrow
bar brand brannding dining
Colorful packaging boxes and bags with hands arranging them on a yellow surface.
Mohawk Packaging Promo Goto Arrow
Somewhere Else on what it really takes t... Goto Arrow
Remilia product boxes stacked with a seashell on a brown background.
White MSM Logo Plus White Plus Sign
Remilia Hair Goto Arrow
beauty hair haircare logo
Renzo Sandwich Goto Arrow
brand identity branding chain food
Two modern brochures titled "Archer" with minimalistic design on a gray surface.
Archer Goto Arrow
architecture brand identity branding cat
Blue "Panda Factory" box featuring a blurry panda image and various text.
Panda Factory Goto Arrow
branding packaging panda poster
KIFF Aarau Goto Arrow
brand identity branding festival music
Sky Brand Identity Goto Arrow
brand identity branding coin colorful
Under the Radar: Motion Designers Goto Arrow
cover image Image
Land Lab supplement Goto Arrow
brand identity branding medicine superfood
close

Submit

Newsletter
Plus Reader Pro Member
Insta icon twittet/X icon pinterest ison linkedin icon

Submit

Submit your Design case study, Website or Job listing. Request an interview or brand promotion.

Plus

Become a Plus reader. Gain access to exclusive content, featuring unseen project insights and more.

Pro

Join the Pros. Gain maximum visibility on Mindsparkle & access to all premium features.