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OLIMPICA Beer Branding cover image

Futura

December 07, 2017

Mindsparkle Mag

OLIMPICA Beer Branding

OLIMPICA is a new brand of artisanal Mexican beer, standing as a symbol of quality and strength./u00a0Futura crafted a brand identity/u00a0centred around the idea of showcasing the beer as an emblem of 'monumentality and achievement.'

'In both its tap and bottle presentations, we/u2019ve used monolithic elements to convey empowerment and heroism throughout every effort in the design and communication of the branding.

OLIMPICA is a beer for the conqueror of obstacles, the prize for those who aren/u2019t afraid to face any challenge.'

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