Majka is a brand of protein powder for breastfeeding mothers. Design studio, Futura, crafted a visual identity that reflected a friendly, approachable and trustworthy quality.
For their icon designs, Futura combined elements found in nature which reflect joy, beauty and growth. This alignment towards nature also embraces the organic ingredients found in the product.
Futura designed a colourful abstract pattern which takes its inspiration from the vitamins required for the process of breastfeeding and in the recovery afterwards.