Data security doesn’t have to be boring! The creative studio illo
made a motion video that explains how Metomic uses AI and one-click integrations to keep sensitive data safe in SaaS apps. illo wanted to make the video look modern and eye-catching, so they used dynamic visuals and fresh elements. The studio started with the client’s color palette and added warmth and nuances to the digital, abstract elements.
They used a blur effect to play with the concepts of transparency and security, while gradients, slanted shapes and rounded corners brought a softer touch to the topic. They made sure to include relatable elements like human eyes and characters throughout the video and to make the abstract topic more tactile, they introduced 3D-like shapes and movements.
The clients interface was also adapted and integrated into the video, as well as the apps logos, using the same slanted look and slightly modified colors to ensure instant recognition. All the design and animation elements were carefully considered to attain a fresh, distinctive look, while also providing straightforward information about the client.