Graphic

Bulk, a French boutique printer specializing in high-quality embellishments, faced various challenges in strengthening its market presence, particularly internationally. Abmo’s rebranding proposal addressed each of these image-related issues.

Key Challenges and Solutions:

1. Brand Perception

Challenge: The term “Bulk” conveyed mass production, contradicting the company’s bespoke, high-quality services.
Solution: Abmo proposed a more elegant designation by incorporating the term “Atelier” into the logotype. This strategic choice distances the brand from industrial associations and highlights its deeply artisanal character. The studio reinforced this positioning with a powerful yet descriptive slogan: “State of the Art Printing”.

2. Confusing Online Presence

Challenge: Two separate websites with distinct offerings created confusion among clients.
Solution: A unified and comprehensive website integrating all services.

Brand Evolution Objectives
Transition from a challenger to a luxury printing leader Demonstrate innovation in a traditional industry Project a more established, substantial image

Design Approach — Abmo’s design strategy drew inspiration from luxury fashion brands, resulting in:
An elegant and minimalist monogram A minimalist, powerful, and timeless wordmark A clean and disruptive visual identity that stands out in the printing industry Versatile brand elements adapted to various applications, from packaging to digital presence

By addressing these challenges and implementing targeted solutions, the studio positioned Atelier Bulk as a sophisticated and innovative leader in the luxury printing market, ready to make its mark both in France and internationally.

Website — The previous online presence of Atelier Bulk presented significant challenges:

Lack of Clear Communication: The main website consisted primarily of a slideshow of visually appealing images without explanatory content.
Misaligned Perception: The website’s design resembled a graphic designer’s portfolio more than a professional printing service.
Fragmented Brand Image: A separate website, “Classic Bulk,” offered low-cost business card printing, creating a disconnect with the main brand.

Abmo’s comprehensive approach to resolving these issues included:

Brand Audit and Strategy: Abmo analyzed the existing brand, its market position, and target audience to develop a cohesive strategy.
Website Consolidation: Abmo merged the two separate websites into a single, comprehensive platform.
Educational Content: The new website includes explanations of Atelier Bulks whole offer and craftsmenship taht can be serving as a resource for both clients and design students. Improved UX/UI Design: Abmo implemented a user-friendly interface that guides visitors through Atelier Bulk’s services and expertise.
Content Production: New, high-quality images and text were created to showcase Atelier Bulk’s work and value proposition.

The result is a unified, informative, and visually striking website that:
– Clearly explains who Atelier Bulk is and what they offer
– Showcases the full range of printing techniques and services
– Educates visitors on the art and science of high-quality printing
– Reinforces Atelier Bulk’s position as a leader in luxury printing

By addressing these challenges and implementing targeted solutions, we’ve positioned Atelier Bulk as a sophisticated, innovative leader in the luxury printing market, ready to make its mark both in France and internationally.