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RAAK Creative Digital Marketing

September 22, 2016

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Outside Envy

RAAK Creative Digital Marketing created this refined online home for Outside Envy, an Australian maker of considered outdoor furniture. The airy hero pairs soft teal type with a beautifully lit scene of patterned sofas in a bright industrial room dressed with bare branches, striking a calm, homely tone. Elegant serif storytelling then walks visitors through the founder’s personal narrative, interspersed with tactile close-ups of fabric and craft. A tidy product grid and a quiet dark newsletter band round out a warm, welcoming shop. It is a graceful example of editorial-led web design.

Credits: RAAK Creative Digital Marketing

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