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A minimalist setup featuring a yellow coffee cup, milk bottle, business card, and fresh citrus fruits on a matching background.

Parámetro Studio

November 22, 2016

Mindsparkle Mag

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The Food Field branding

The Food Field is an organic food store located in San Pedro GG, México.

Parametro Studio created the visual identity; from naming, packaging and all sales peripherals. For the color palette the designers wanted to avoid an obvious green palette so we used instead a set of 3 different shades of yellow which symbolize the dawn and start of a fresh new day. The logotype is accompanied by a simple and geometric icon that can be easily used to mark their wide range of edible products.

Credits: Parámetro Studio

More in Sustainable Branding

beautiful beauty bio black branding clean Coffee corporate design food fruits graphic design Honey logo logotype mindsparkle mag minimal orange organic packaging parametro studio simple typography vegetable yellow

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