The Food Field branding
The Food Field is an organic food store located in San Pedro GG, México. Parametro Studio created the visual identity; from naming, packaging and all sales peripherals. For the color palette the designers wanted to avoid an obvious green palette so we used instead a set of 3 different shades of yellow which symbolize the dawn and start of a fresh new day. The logotype is accompanied by a simple and geometric icon that can be easily used to mark their wide range of edible products.
Credits: Parametro Studio