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PLUS-D Inc

October 08, 2020

Mindsparkle Mag

WOTA

PLUS-D Inc lets clarity do the work for WOTA, floating a soft cyan gradient — like a pool of clean water — across an otherwise white canvas. A fine circular mark and a black serif headline, “Water Freedom For Everyone, Everywhere,” state the water-technology brand’s mission with quiet confidence. The generous space and understated palette give the page a calm, premium composure. It is a beautifully restrained piece of web design built on elegant typography.

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