Mindsparkle*

Work in Progress

July 03, 2018

Mindsparkle Mag

Work in Progress

Work in Progress presents itself exactly as a branding studio should — quietly, confidently and with immaculate attention to space. The site rests on a soft grey canvas where generous white space frames each project like a gallery wall, from a folded colour composition and a hand-illustrated wine label to the burnished signage of the Fugl Fønix Hotel. A restrained sans-serif and a simple two-column rhythm keep the focus squarely on the work and its disciplines — identity, art direction, packaging, signage. The studio's own words are refreshingly plain: it helps clients define and express their identity, and the design lives that ethos. It is a calm, editorial exercise in branding and web design, live at workinprogress.no, that trusts the strength of the projects to speak for themselves.

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