Mindsparkle*

Fluid

July 04, 2018

Mindsparkle Mag

Fluid

Fluid brings two decades of entertainment expertise to a portfolio site as confident as the brands it serves. The design leans into a deep charcoal palette lit by bursts of signature orange, with a hand-lettered "Never Not Creating" script setting a playful, self-assured tone. A Jurassic Park style-guide case study anchors the hero, while grayscale film and gaming imagery cascades down the page in an offset grid that keeps the eye moving. A roll-call of clients — Xbox, Disney, Sega, Nickelodeon and more — is rendered in flat orange logos that reinforce the studio's reach. It is a bold, cinematic piece of web design and art direction from Fluid that treats the studio's own site with the same craft it gives its blockbuster partners.

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