Mindsparkle*

schoener

May 09, 2017

Mindsparkle Mag

wir sind schoener

German studio schoener lets language do all the heavy lifting on wir sind schoener, a portfolio built almost entirely from oversized black grotesque type set on a clean white field. The homepage reads like an index, stacking a bulleted run of selected work — from stage design and typeface projects to Risograph prints and café menus — in confident, tightly leaded capitals. There is no imagery competing for attention here; the lettering itself, punctuated by bold dots and em dashes, becomes the visual identity. It is a disciplined celebration of typography and craft that trusts the alphabet to carry the whole experience. A single playful scribble of colour breaks the monochrome, a small wink in an otherwise rigorous piece of web design.

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