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Wearegoat
September 10, 2020
Mindsparkle Mag
Wearegoat built this crisp site for VITRINE, a contemporary art gallery split between London and Basel. A pale sky-blue field and airy outlined typography give it an instantly architectural calm, while paired world clocks — 17:02 in London, 18:02 in Basel, complete with coordinates and weather — cleverly signal the gallery’s two homes. A single large photograph of the glass-fronted vitrine space anchors the page, its frosted windows echoing the gallery’s name. Every element is measured and quietly confident, with generous space around the type. It is a refined piece of art direction fit for a gallery.
Credits: Wearegoat
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