Mindsparkle*

Universal Favourite

February 16, 2021

Mindsparkle Mag

Universal Favourite

Universal Favourite introduces itself with disarming charm: a soft lavender backdrop, a bold split wordmark, and a serif line describing “a design studio crafting refreshing brands for an ever-changing world — from Sydney to San Fran to Seoul.” At the centre floats a glossy 3D yellow smiley face wrapped in a loose black wire, a cheeky, tactile centrepiece that captures the studio’s sense of fun. A little circular say-hey, say-hi, contact mark tucked in the corner adds to the friendly, human feel. It is a delightful showcase of branding and playful 3D. Visit Universal Favourite.

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