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Lama Lama

May 25, 2020

Mindsparkle Mag

underpromise

Lama Lama designed the website for underpromise, seen here through an artist page for photographer Alexander Sporre. A huge, elegant high-contrast serif spells out the name across a warm off-white page, with a small table of details neatly tucked underneath. Black-and-white photographs, like a dramatic escalator shot and a portrait on a train, are placed in an airy, asymmetric layout, broken up by a deep red cover for a project called SÓUN. A clean “Seen in” list at the bottom closes the page with calm, editorial precision. It is a beautiful example of editorial web design where typography and generous white space let the images breathe.

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