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The White Room
June 16, 2017
Mindsparkle Mag
The White Room is a Toronto branding and art direction atelier whose portfolio is presented as a striking, scattered black-and-white collage. Fashion editorials, monochrome portraits, packaging and stationery float across a generous white canvas in an asymmetric grid that feels more like a curated mood board than a conventional website. High-contrast photography and the occasional bold graphic — a dazzling op-art pattern, a hand-drawn portrait — give the layout real rhythm and confidence. A Saul Bass quote about cultivating the creative impulse sums up the studio's spirit nicely. It is a beautifully art-directed showcase of branding and art direction.
Credits: The White Room
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