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Uprock
October 04, 2020
Mindsparkle Mag
Uprock reimagines The Met Museum with a single, arresting idea: a gilded golden sculpture cropped tight and set against a field of vivid, saturated red. Grand white serif capitals reading ‘THE MET MUSEUM’, ruled top and bottom, sit boldly across the image like a magazine cover. The contrast of warm gold and hot red is confident and unmistakably editorial, giving the concept real gallery presence. It is the kind of striking, image-led hero that makes you want to keep scrolling. The project is a fine example of museum-grade web design and assured art direction from Uprock.
Credits: Uprock
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