Mindsparkle*

Doberman

March 14, 2019

Mindsparkle Mag

The Frontiers of Design

Doberman set the stage for The Frontiers of Design, a documentary presented through a moody, full-bleed cinematic site. A darkened video still of a woman in a red blouse fills the screen, a single white play triangle at its centre, while airy white type scatters the title across the frame and signs off A film by Doberman. A quiet Scroll for episodes cue invites you deeper. The near-monochrome restraint and generous letter-spacing lend the piece a hushed, editorial gravity that suits its subject. It is an elegant blend of art direction and cinematic motion design.

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