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Anagrama Branding

July 12, 2017

Mindsparkle Mag

The Diligence Company

Anagrama created this refined site for The Diligence Company, an Atlanta hospitality venture with a passion for travel. The design leans into a deep navy canvas where a finely engraved circular seal and a classic serif wordmark set an immediately timeless, trustworthy tone. A large editorial headline — 'We're a company with a passion for hospitality, finding inspiration in our journeys and travels' — occupies the space with unhurried confidence, while a slim numbered indicator on the right hints at the story to come. Restrained typography and plenty of dark negative space give the page an air of understated luxury, reflecting Anagrama's flair for elegant branding. It is a poised piece of web design and brand-led storytelling.

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