Mindsparkle*

KOTA Creative

January 08, 2021

Mindsparkle Mag

SuperYachtsMonaco

KOTA Creative gives luxury brokerage SuperYachtsMonaco a wonderfully cinematic identity steeped in deep navy and gold. The site is carried by a suite of stylish, retro-tinged illustrations — a superyacht cutting head-on through its own wake, a woman whose round sunglasses mirror a glittering coastline, a striped-swimsuit figure poised on a bow — each framed by airy, letter-spaced serif type. Headlines like “Leave Nothing to Chance” and “East Med” lend the journey a glossy, travel-poster elegance, while generous spacing keeps the mood calm and expensive. It reads less like a sales page and more like a beautifully art-directed magazine spread. The result is a rich exercise in illustration and art direction.

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